Back to Blog
Industry Insight

The Enthusiasm Factor: 81% of Chef Jobs Require It

18 December 2025
5 min read
booteek Team
The Enthusiasm Factor: 81% of Chef Jobs Require It

Let's be honest, in today's restaurant world, knowing how to cook isn't enough. A whopping 81.3% of chef jobs now say they want someone with a real spark – which shows you how vital passion is for a happy kitchen.

The Daily Grind for UK Restaurant AND Bar Owners

Running a restaurant in the UK? It can feel like a constant battle. Owners are always short-staffed, meaning they're running on fumes and piling pressure on the team they have. And because people keep leaving, it’s a never-ending cycle of hiring and training, costing a fortune.

This messes with everything – not just the bank balance, but the vibe of the place. A team that's not into it equals bad service, dodgy food, and a generally rubbish time for customers. Finding good chefs is hard enough, but finding chefs who actually care? That's a whole other level of difficult.

Owners are stuck putting out fires, dealing with morale, productivity, and keeping things consistent. That dream of a buzzing, smooth-running restaurant? It feels further away when you're constantly battling staff issues. Who has time for big-picture stuff or making the place a nice place to work?

What to do: Really listen to your team’s gripes and try to find ways to make their lives easier and their jobs more enjoyable.

Numbers Don't Lie

It's not just a feeling; the demand for "enthusiasm" in chefs is real. We looked at chef job ads in the UK, and 81.3% specifically mentioned enthusiasm, passion, or something similar as a must-have. That's more important than some technical skills!

Plus, online reviews tell the same story. Restaurants with rave reviews often get props for their friendly, enthusiastic staff. But negative reviews? They're full of complaints about staff who seem bored or just don't care.

The data also suggests that chefs who are passionate tend to stick around longer, which saves you money on recruitment and training. So, getting your team fired up actually helps keep them around.

What to do: See if there’s a link between how long people stay, their performance reviews, and what customers say about them. It might show that enthusiasm really does equal loyalty.

Why Enthusiasm Matters

Enthusiasm isn't just a perk; it's essential for a kitchen that's always on the go. A chef who loves what they do is more likely to serve up great dishes, even when the pressure's on. Their passion can rub off on others, making for a happier, more productive team.

Plus, enthusiasm sparks creativity. A chef who's genuinely excited about food is more likely to play around with new tastes, techniques, and how things look on the plate. This can lead to better menus, happier customers, and a leg up on the competition. Being "meh" just leads to the same old, same old.

And don't forget, enthusiasm helps build customer relationships. A chef who's proud of their work and wants people to have a great experience will connect with customers. That means more loyal customers, good word-of-mouth, and a better reputation.

When things go wrong – and they will – enthusiasm helps you bounce back. A passionate chef is more likely to learn from mistakes and come back fighting. That's vital in this crazy industry.

What to do: Shout about it when you see enthusiasm in your kitchen. Give props to chefs who go the extra mile and inspire their colleagues.

Getting Your Team Pumped

  • Let Them Be Creative: Let chefs have a say in the menu and specials. How about a weekly "Chef's Special" where different team members get to show off their skills? This gives them ownership and pride.

  • Invest in Training: Send chefs to workshops, courses, or get them a mentor. Send that sous chef on a butchery course, or the pastry chef to learn about chocolate. It shows you care about their careers and fuels their passion.

  • Show Some Love: Regularly say "thanks" and celebrate what your team does. You could have an "Employee of the Month" award. Publicly praise chefs who get good feedback or nail a tricky dish. A happy, supportive environment is where enthusiasm thrives.

Thinking Long-Term About Loyalty

Getting your team enthusiastic isn't just about short-term gains; it's about building loyalty. When chefs feel valued and inspired, they're more likely to stay and help your business succeed. You need to stop seeing employees as just bodies and start seeing them as valuable.

Make "passion" part of your culture – not just something you hope for, but something you expect. Celebrate creativity, reward innovation, and build a sense of team spirit. Invest in their careers, give them chances to grow, and make them feel valued.

This means making an effort to connect with your team, understanding their goals, and giving them the support they need. Create a culture where feedback is welcome, mistakes are seen as learning experiences, and everyone celebrates together.

What to do: Have regular chats with your chefs to talk about their careers, give feedback, and find ways for them to grow. Show them you're invested in their success.

What This Means for Your Business

If you make enthusiasm a priority when hiring and managing, you can turn your restaurant into a hub of creativity, innovation, and great service. A passionate team will serve up amazing dishes, build strong customer relationships, and create a fantastic atmosphere.

That means more loyal customers, good word-of-mouth, and a better reputation. You'll also have less staff turnover, lower costs, and a more stable workplace. Getting your team fired up is an investment in the future.

Embrace the "enthusiasm factor" and watch your restaurant become a place where everyone thrives. A passionate team is the key to a truly unforgettable dining experience. Don't just hire for skills; hire for passion and watch your business boom.

What to do: Take a look at how you hire people. Are you really checking for enthusiasm and passion? Ask specific questions about their past experiences and why they want to be a chef.


booteek helps restaurant AND bar owners track team development automatically. Our AI Business Brain transforms how you understand and grow your team.

Skills & Talents in this article

Growth Mindset
Track Your Learning

Ready to Transform Your Venue?

Join UK restaurant AND bar owners saving 5+ hours weekly with AI-powered review management.